Retail Packaging

Brand Tango is highly recognized for our flawless delivery of share-worthy signature moments through the creation of distinctive and ambitious retail packaging design. With years of experience working across many industries–including beauty, fashion, technology, and food and beverage, we understand how critical retail packaging has become in the overall marketing mix to convert savvy shoppers into loyal customers. As expert consumer packaging designers, we customize retail packaging to accurately symbolize the brand, smartly communicate its value and key assets to consumers and investors—as shown in the Optx EcoClear, ColorTea, RG Luxury, GE Caulk, Borlino and Optx EYEFX projects.

For Optx EcoClear, we led the charge in conceptualizing a new type of product in order for the re-emerging company to gain shelf inclusion at Wal-Mart. With our extraordinary biodegradable glasses concept, complete with an impeccable naming, packaging, and selling strategy, EcoClear skyrocketed from the goal of being in two stores to being in 4,000—virtually overnight. For ColorTea—a luxury Chinese beverage company, our team designed immensely powerful retail packaging, made from white pearl foil and tin with vibrant Pantone colors, to influence the purchasing behavior of consumers and smooth the brand’s transition into the American market.

The Luxury by RG project was built off a formulaic style that combined rarity, ritual, and remarkability—which were displayed brilliantly from the 6-step hair product line to the Victorian Gothic meets Futurist Modern styling tools. Our team’s outstanding retail knowledge grants us the agility to transform ordinary commodities to extraordinary and captivating unconventionalities—as shown in the GE Caulk project. We incorporated bright and bold lettering to pull the brand from the messy, overwhelming caulk aisle to the forefront of the consumer’s purchasing decision.