Sweet Hair Professional Concept Book Takes Home Silver Honors

 Deerfield Beach, Fla. (June 24, 2016) – At the National American Advertising Federation Awards, presented June 7 in Anaheim, Calif., Brand Tango, a South Florida-based branding, design and digital incubation agency, was recognized for excellence. The Sweet Hair Professional Concept Book, one of three Brand Tango entries eligible for national recognition after wins at District level, took home a Silver Award in the Advertising Industry Self-Promotion Brand Elements category. The American Advertising Awards is the advertising industry’s largest competition; this year’s record field began with more than 40,000 entries in local ad club competitions; less than 1 percent of entries receive a national award. The mission of the American Advertising Awards is to recognize the creative spirit of excellence in the art of advertising.

“Brand Tango is a small firm, so it’s an extraordinary achievement for us to be in the same company as industry giants like Leo Burnett,” said James Kluetz, president and chief creative officer. “This is our fourth national award, which gives us great confidence that Brand Tango ranks among the top agencies in the country.”

Founded in 2011 by beauty stylists and chemists, Miami-based Sweet Hair Professional creates innovative and highly-customizable products for hair professionals and their customers. The concept book establishes brand standards and messaging and had previously won a Charlie Award, presented to the entry deemed the best in the entire Sales and Marketing/Sales Promotion categories by the AAF’s 4th district (Florida and the Caribbean).

“Our heart-felt congratulations to Brand Tango on this well-deserved recognition,” said Lucas Pontes, marketing and sales director, Sweet Hair USA. “When we began looking for an agency to help launch our brand in the United States, we searched for one with a proven background in a variety of industries. We wanted a fresh and out-of-the-box proposal, as we were haunted by the phrase ‘you don’t get a second chance to make a first impression.’ We wanted an agency that understood our goals, was empathetic to our clients’ needs and could help us adjust to the local market without losing our mission statement from Brazil. Brand Tango went beyond our expectations in offering us personalized attention, creative ideas, and eloquent materials, all on deadline so we could get the job done.”

Brand Tango is the place where ideas, technology and brand expression are thoughtfully blended and served up daily. Brand Tango’s client list spans a wide range of industries including hospitality, real estate, vacation ownership, food and beverage, consumer products, financial services, and medical. Relying on their decades of combined expertise, the agency’s principals and staff help clients find solutions that deliver measurable results. The agency recently announced a partnership with Lamark Media Group to support digital marketing execution of their award-winning branding work. Lamark Media specializes in the creation of custom solutions that generate targeted customer acquisition, improve consumer relationships, and grow brand awareness. Visit brandtango.com to learn more.