Crossrope

CROSSROPE

To achieve brand cohesion, SocialWithin presented Crossrope with a creative brief that contained extensive recommendations for color palette, photography, video, copy, logo lockups, and cross channel consistency. One early area of opportunity was to introduce visual seasonality. We art directed photoshoots featuring models dressed in seasonally-appropriate clothing, in settings consumers would relate to. Our aim was to get people to imagine the ease fitting an effective workout into their daily routine with Crossrope.

Our creative work positioned Crossrope as a portable, fun, and life-changing workout.

After brand refinement, our team continually concepted, tested, and iterated with ads on Facebook to provide Crossrope with a variety of evergreen assets that converted. We reworked existing creative to be viable on social, including turning a 2-minute brand video into a high-performing 30-second ad. We built creative showcasing the brand’s many featured stories, along with videos that shared 5 reasons why a consumer should use Crossrope. From the design to the messaging, our creative has been geared toward establishing Crossrope as a portable, fun, and life-changing workout
that fitness-conscious consumers won’t want to be without.

Crossrope wanted to scale faster and more effectively while maintaining brand integrity. We utilized media buying to reach our target audience at the right time and place, and creative design and development for brand refinement and cohesive customer experience. Through a finely curated strategic approach, we saw revenue increase by 325% for the first year and 118% the following, and a 271% increase in website leads (jump rope community members) YoY.

RESULTS

325%

Revenue

118%

Revenue YoY

81%

Purchases YoY
Close Button
Brand Tango

Thank you for visiting Brand Tango. After 14 years in business, we are proud to announce the next chapter in our story. As of 2020, we are a part of the Lamark family, a leader in new media performance marketing. Together, we have the vision to build the world’s first holistic digital agency focused on Building Brand Performance.

Our client partnerships can now benefit from a combination of Brand Tango’s powerful storytelling and strategic approach to brand design and Lamark’s highly effective digital marketing performance capabilities. The growth adds an additional office in Austin, Texas and brings our combined team just under 100. Additionally, the merger will expand our capabilities and give the Brand Tango team new opportunities, a greater reach, and more resources to realize our project ambitions.

Our studio started with a desire to innovate and craft across all channels with strategy and passion as our guiding lights. We are the makers, the architects, the builders with an approach that has always been bold, independent, and differentiated.

So, with a new set of shared skills and a steadfast vision, we look forward to exploring this next level of ambition both personally and professionally. We wish to thank our clients, partners, and friends who have believed in and supported us over the years. Thank you. While the name may be evolving, our passion for the work remains the same.

Build brands, delight people and dare to be different.

James Kluetz
James Kluetz