Sunski

SUNSKI

When Sunski started working with SocialWithin, they were struggling to get results from their search efforts. A similarly-named competitor kept winning the top spot on Google, and Sunski wanted to unseat them, decrease costs, and increase efficiency. SocialWithin reduced Sunski’s Google ad spend by 300% YoY, while increasing ROAS by 66% YoY, and click-through rate (CTR) 134% YoY. On Facebook, Sunski’s goal was to scale new customer acquisition and make sure current customers knew about new styles and promotions. After partnering with us, their ROAS increased by 19% and CTR increased by 94%, YoY.

We leveraged creative to increase new customer acquisition and brand recognition in a saturated market.

For prospecting on Google, we restructured campaigns by match type, zoned in on negative keywords, modified our bidding strategies, and tested ad messaging to ensure success on Adwords. We built lookalike audiences off of customers, brand loyalists, and people who spent the most time on Sunski’s website. We utilized detailed personas to find people searching for sustainability, sunglasses, and sunglass stores, and identified that the key demographic consisted of all genders between the ages of 19 and 35.

AGE BREAKDOWN


On Facebook, prospecting ads employed lifestyle photos, videos, and cinemagraphs that showcased the products in use. Our messaging informed the consumer that Sunski was a sustainable brand and emphasized its focus on recycled plastic. While retargeting, we pinpointed website users that returned often or had visited in the last 90 days, using dynamic product ads (DPA) to displayed products that the consumer had shown interest in.

RESULTS

19%

ROAS YoY
(Facebook & Instagram)

134%

CTR YoY
(Search)

60%

Impressions YoY
(Facebook & Instagram)
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Brand Tango

Thank you for visiting Brand Tango. After 14 years in business, we are proud to announce the next chapter in our story. As of 2020, we are a part of the Lamark family, a leader in new media performance marketing. Together, we have the vision to build the world’s first holistic digital agency focused on Building Brand Performance.

Our client partnerships can now benefit from a combination of Brand Tango’s powerful storytelling and strategic approach to brand design and Lamark’s highly effective digital marketing performance capabilities. The growth adds an additional office in Austin, Texas and brings our combined team just under 100. Additionally, the merger will expand our capabilities and give the Brand Tango team new opportunities, a greater reach, and more resources to realize our project ambitions.

Our studio started with a desire to innovate and craft across all channels with strategy and passion as our guiding lights. We are the makers, the architects, the builders with an approach that has always been bold, independent, and differentiated.

So, with a new set of shared skills and a steadfast vision, we look forward to exploring this next level of ambition both personally and professionally. We wish to thank our clients, partners, and friends who have believed in and supported us over the years. Thank you. While the name may be evolving, our passion for the work remains the same.

Build brands, delight people and dare to be different.

James Kluetz
James Kluetz