In an era where everything is digital and less is more, it is easy to assume that paper and prints are a thing of the past. I mean, who really wants to have piles of endless documents everywhere? We also fear storing paper… one episode of ‘Hoarders’ has us requesting electronic copies of everything (plus we get to be Earth-friendly right?!). However, there is something that digital will never accomplish – and that is to satisfy the fundamental sense of touch.
As humans we process touch in two different ways: physically and emotionally. The physical process occurs when you feel the paper, the texture and weight. The emotional process then informs you about how you feel. Here’s a great example: I always get goosebumps when I turn the pages of an older library book. The paper always has an uncoated ‘nostalgic’ feel. When I quickly flip the pages I am reminded of my middle school/awkward days of staying up late to read my coming-of-age Judy Bloome books. Those memories are forever engraved in my mind. And because of this, I bought my daughter the same books, hoping she too will have lasting impressions.
The power of touch is immeasurable. When we touch a brochure or outer packaging we come into physical contact with a brand by choice. We, in essence, choose to connect with the brand physically and then emotionally.
Great designers and brands understand and use the fundamental sense of touch to their advantage. Beautiful textures, shimmering pearlescents, special coatings and tactile prints are only few complimentary elements that take a design from being pretty to groundbreaking.
Maybe, without even knowing it, you’ve experienced this. Think about the last great thing you bought. Did the outer box call out to you? Was there a beautiful embossed tactile hangtag with an artisanal finish that you desperately needed to touch? How did it make you feel when you ran your hand over a brochure or your favorite magazine? There is usually a purposeful feeling of wonder and astonishment. Your physical connection with a brand helps cement an emotional reaction that will have you longing for more.
The next time you engage in a design project or are choosing swatches to print – go beyond how something looks and think about how it physically feels. If it’s done right you will have everyone saying- “I think I’m in love.”
Parbrize auto MAZDA RX 7 I SA 1985
Hello there, just became aware of your blog through Google, and found that it is truly informative.
I am gonna watch out for brussels. I will appreciate if you continue this in future.
Numerous people will be benefited from your writing. Cheers! https://vanzari-parbrize.ro/parbrize/parbrize-mazda.html
Parbrize auto MAZDA RX 7 I SA 1985
Hello there, just became aware of your blog through Google, and found that it is truly informative.
I am gonna watch out for brussels. I will appreciate if you
continue this in future. Numerous people will be benefited from your writing.
Cheers! https://vanzari-parbrize.ro/parbrize/parbrize-mazda.html
Montaj Geam FIAT 500X 334 2019
Hi it’s me, I am also visiting this website on a regular
basis, this web page is truly pleasant and the viewers are truly sharing nice
thoughts. https://vanzari-parbrize.ro/lunete/luneta-porsche-968-1991-93862.html
Montaj Geam FIAT 500X 334 2019
Hi it’s me, I am also visiting this website on a
regular basis, this web page is truly pleasant and the viewers are truly sharing
nice thoughts. https://vanzari-parbrize.ro/lunete/luneta-porsche-968-1991-93862.html
Parbriz MERCEDES T2 L Platform Chassis 1984
Hi! I could have sworn I’ve been to this site before but
after checking through some of the post I realized it’s new to me.
Anyways, I’m definitely happy I found it
and I’ll be bookmarking and checking back often! https://vanzari-parbrize.ro/parbrize/parbrize.php
Parbriz MERCEDES T2 L Platform Chassis 1984
Hi! I could have sworn I’ve been to this site before but after checking through some of
the post I realized it’s new to me. Anyways, I’m definitely happy I found it and
I’ll be bookmarking and checking back often! https://vanzari-parbrize.ro/parbrize/parbrize.php
Geam CITROEN XANTIA X1 1995
5 Stars https://vanzari-parbrize.ro/lunete/luneta-ford-ranger_et_-2011-75400.html
Parbrize auto MASERATI MC 12 2007
It’s amazing in favor of me to have a site, which is beneficial in support of my knowledge.
thanks admin https://vanzari-parbrize.ro/parbrize/parbrize-maserati.html
Parbrize auto MASERATI MC 12 2007
It’s amazing in favor of me to have a site, which is
beneficial in support of my knowledge. thanks admin https://vanzari-parbrize.ro/parbrize/parbrize-maserati.html
Parbrize auto NISSAN MICRA C+C III K12 2005
Thanks for sharing your thoughts about brand tango. Regards https://vanzari-parbrize.ro/parbrize/parbrize-nissan.html
Parbrize auto NISSAN MICRA C+C III K12 2005
Thanks for sharing your thoughts about brand tango.
Regards https://vanzari-parbrize.ro/parbrize/parbrize-nissan.html
Luneta Daihatsu Cuore 1 1984
Thanks for a marvelous posting! I actually enjoyed reading
it, you could be a great author.I will remember to bookmark your blog and will eventually come back in the foreseeable future.
I want to encourage continue your great work, have a nice holiday weekend! https://vanzari-parbrize.ro/lunete/lunete.php
Luneta Daihatsu Cuore 1 1984
Thanks for a marvelous posting! I actually enjoyed reading it,
you could be a great author.I will remember to bookmark your blog and will eventually come back
in the foreseeable future. I want to encourage continue your great work, have a
nice holiday weekend! https://vanzari-parbrize.ro/lunete/lunete.php
Parbrize auto OPEL REKORD E 17 19 11 14 1984
It’s amazing to visit this site and reading the views of all colleagues about this piece of writing, while I
am also eager of getting knowledge. https://vanzari-parbrize.ro/parbrize/parbrize-opel.html
Parbrize auto OPEL REKORD E 17 19 11 14 1984
It’s amazing to visit this site and reading the views of all colleagues about
this piece of writing, while I am also eager of getting knowledge. https://vanzari-parbrize.ro/parbrize/parbrize-opel.html
Parbriz Iveco Daily I Platform 1988
Hmm it appears like your blog ate my first comment (it was super long) so I guess I’ll
just sum it up what I submitted and say, I’m thoroughly enjoying your blog.
I as well am an aspiring blog blogger but I’m still new to the whole thing.
Do you have any helpful hints for rookie blog writers? I’d really appreciate it. https://vanzari-parbrize.ro/parbrize/parbrize-iveco.html
Parbriz Iveco Daily I Platform 1988
Hmm it appears like your blog ate my first comment (it was super long) so I
guess I’ll just sum it up what I submitted and say, I’m thoroughly
enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing.
Do you have any helpful hints for rookie blog writers? I’d really appreciate it. https://vanzari-parbrize.ro/parbrize/parbrize-iveco.html
Parbriz auto AUDI Q5 8RB 2014
Thanks for sharing your thoughts on brand tango. Regards https://vanzari-parbrize.ro/parbrize/parbrize-audi.html